Government and Enterprise Unite to Empower Cross-border E-commerce: Taizhou Intop Leads the Sports Industry on a New Journey

Government and Enterprise Unite to Empower Cross-border E-commerce: Taizhou Intop Leads the Sports Industry on a New Journey

As the year draws to a close and the chill deepens, warmth and vigor fill the production workshops and offices of Taizhou Intop Sporting Goods Co., Ltd. Recently, leaders from the Taizhou Municipal Commerce Bureau made a special visit to the company for research and inspection. They held in-depth discussions with the company's management, gaining a detailed understanding of its current development status, cross-border e-commerce business layout, and future plans, injecting strong impetus for the company's year-end sprint and next year's development. 

As a benchmark enterprise in Taizhou's local sports goods industry, Taizhou Intop specializes in the R&D, production, and sales of baseballs, softballs, baseball gloves, and customized balls. With its excellent product quality, precise market positioning, and comprehensive cross-border service system, it has earned widespread acclaim in the international market. At the research symposium, the company's responsible person, Kris, first reported on the operating results for 2025: Facing a complex international economic and trade environment, the company defied the trend and achieved significant sales growth by optimizing its product mix, expanding cross-border e-commerce channels, and deepening its presence in core overseas markets. The market share of its core products, baseballs and customized balls, steadily increased in regions like Europe, America, and Southeast Asia. The baseball glove series, with its craftsmanship, became the designated equipment for several overseas sports clubs. 

Annual cross-border e-commerce sales increased by over 40% year-on-year, delivering an impressive annual performance. "The achievement of these results is inseparable from the consistent care and support of the Taizhou Municipal Commerce Bureau," Kris expressed emotionally. From interpreting cross-border e-commerce policies and connecting overseas exhibition resources to guiding export process optimization, the Bureau's precise services have cleared many obstacles on the company's path to going global. Especially during the company's expansion into emerging markets, the government-enterprise connection platform led by the Commerce Bureau helped the company quickly connect with local business resources, effectively reducing market development costs. 

Building on the strong performance of 2025, the company will continue to increase R&D investment, enhance the international competitiveness of its products, and strive to achieve new performance heights in the coming year. The delegation from the Taizhou Municipal Commerce Bureau highly praised the developmental achievements of Taizhou Intop in 2025. They recognized the company as a leading local enterprise in sports goods cross-border e-commerce, demonstrating strong resilience and innovative vitality. 

During the visit, the Commerce Bureau leaders inquired in detail about difficulties the company faced regarding cross-border logistics, exchange rate fluctuations, and market access, responding on-site to related requests. They expressed their commitment to further optimizing the business environment and introducing more targeted support policies to safeguard the company's cross-border development. Simultaneously, the Commerce Bureau hopes that Taizhou Intop can fully leverage its advantage as an industry leader. 

Relying on its experience in product R&D, channel layout, and brand operation, it is expected to encourage more local Taizhou sports goods enterprises to venture into cross-border e-commerce, forming an industrial cluster effect. This will jointly promote the deep integration and high-quality development of Taizhou's sports industry and cross-border e-commerce, injecting new momentum into local economic growth. This research and inspection visit was not only a profound communication between the government and the enterprise but also a powerful impetus for the future development of Taizhou Intop. 

The company's responsible person stated that they would keep in mind their mission and responsibility, redouble their efforts, and forge ahead courageously. While maintaining its own rapid growth, the company will actively share development experiences to foster common progress within the industry, living up to the trust and expectations of the Commerce Bureau, and writing an even more brilliant chapter for the development of cross-border e-commerce in Taizhou's sports industry.