Empowering Cross-Border E-commerce: Insights From Nanjing Normal University Taizhou College on Industry Innovation

Empowering Cross-Border E-commerce: Insights from Nanjing Normal University Taizhou College on Industry Innovation

In today’s globalized economy, cross-border e-commerce has emerged as a dazzling "rising star" in the trade sector. Recently, Kris, a leader from Taizhou Intop Company, visited Nanjing Normal University Taizhou College to share critical strategies for succeeding in cross-border e-commerce with business students, sparking deep reflection on the industry’s opportunities and challenges.

Kris began by dissecting product selection—the cornerstone of cross-border e-commerce that can make or break a business. Using baseballs as an example, he highlighted how a seemingly simple sports product encompasses niche categories: professional-grade balls for competitive leagues, recreational balls for casual play, and culturally tailored designs for specific markets. For instance, U.S. Major League Baseball demands balls with exceptional durability and bounce, while Japanese consumers value traditional craftsmanship in their baseball culture. Companies that fail to research regional preferences risk inventory pileups and stagnant sales. Similarly, golf balls for beginners differ drastically from professional-grade ones in price, technical specifications, and use cases. Backed by real-world data, Kris warned against relying on intuition alone, emphasizing the need for granular market research to align products with target audiences.

Next, Kris decoded the complex ecosystems of e-commerce platforms like Amazon, AliExpress, and eBay. Each platform operates under unique algorithms, traffic distribution rules, and user review systems. Amazon’s A9 search algorithm, for example, prioritizes precise keywords and high-quality product titles. To stand out in a saturated marketplace, businesses must master SEO-friendly titles, optimize keyword placement, and polish visual elements like product images and descriptions. Kris also stressed the high stakes of compliance: practices like fake reviews or IP infringement can lead to account suspensions or bans. He shared cautionary tales of companies crippled by rule violations, reinforcing that ethical operations are non-negotiable.

Finally, Kris explored live streaming as a game-changer for cross-border e-commerce. Live demonstrations—such as showcasing a baseball glove’s flexibility or a golf club’s swing smoothness—create immersive experiences that transcend language barriers. Real-time interactions allow hosts to address consumer questions, gather feedback, and even adjust pricing or promotions on the fly. Successful livestreams, Kris noted, have driven explosive sales spikes for niche products like baseball equipment, proving the model’s potential as a growth engine.

This session gave business students at Nanjing Normal University Taizhou College a comprehensive,praticing rooted understanding of cross-border e-commerce. From data-driven product selection to platform compliance and innovative live straming strategies, Kris’s insights illuminated a path forward in this dynamic, competitive field. For aspiring entrepreneurs, the message was clear: success demands continuous learning, meticulous execution, and an unwavering focus on global consumer needs. In the fast-evolving world of cross-border trade, adaptability and precision are the ultimate keys to unlocking opportunity.

赋能跨境电商：从南京师范大学泰州学院谈行业破局之路

在当今全球化浪潮中，跨境电商已成为贸易领域备受瞩目的 “新星”。近期，泰州英特普公司企业负责人 Kris 走进南京师范大学泰州学院，为商学院学子们倾囊相授做好跨境电商业务的关键要点，引发莘莘学子对这一行业的深度思考。

活动伊始，Kris 紧紧抓住选品这一核心议题展开剖析。选品是跨境电商的基石，关乎店铺生死存亡。以棒球为例，棒球看似只是运动器材，实则包含专业竞赛用球、休闲娱乐用球等多种细分品类。不同国家和地区对棒球的材质、规格、图案偏好各异，美国职业棒球联赛对棒球的弹性、耐用性要求极高，日本的棒球文化又赋予其更多传统工艺元素。企业若不精准定位，盲目跟风选品，极易陷入库存积压、销量惨淡的困境。而高尔夫球亦是如此，针对初学者的练习球与专业选手的比赛球，从价格、技术特性到适配场景都截然不同。Kris 通过海量的实际运营数据，生动展现了选品过程中的这些痛点，警示学生们选品不能仅凭直觉，而要深度洞察目标市场需求。

在平台运营规则方面，Kris 深入浅出地讲解了跨境电商平台的复杂生态。不同电商平台如亚马逊、速卖通、eBay 等，都有各自独特的算法机制、流量分配规则以及用户评价体系。以亚马逊为例，其 A9 搜索、算法对产品标题的质量、关键词的精准度极为敏感。企业要想在海量商品中脱颖而出，得钻研如何撰写吸引人的产品标题，精准布局关键词，同时还要严格把控产品图片质量、详情页内容等各个细节。一旦违反平台规则，如刷单、侵权等行为，将面临严厉的惩罚，从账号限制到封禁不等。Kris 用身边企业因违规操作而遭受重创的案例，告诫学生们合规经营是开展跨境电商业务的生命线。

Kris 将目光投向直播这一新兴业态。他阐述了直播如何为跨境电商业务注入强劲动力。在直播场景下，主播可以实时展示棒球和高尔夫球的使用效果，如棒球手套接球的灵活性、高尔夫球杆挥杆的顺畅度等。这种直观的体验，能有效打破语言和文化障碍，拉近与海外消费者距离。同时，直播过程中的互动环节，让消费者能提出疑问、表达需求，企业据此能及时调整产品策略。一些成功的直播案例，往往能带动棒球和高尔夫球相关产品的销量短时间内大幅增长，为企业开辟新的增长曲线。

此次分享会，Kris 以其丰富的实战经验，使南京师范大学泰州学院商学院的学子们对跨境电商业务有了更清晰、全面的认知。从选品的精细考量，到平台规则的敬畏遵循，再到直播新业态的深度应用，为学生们在跨境电商领域的未来之路点亮了明灯，也让大家深刻认识到在这一充满机遇与挑战的赛道上，唯有持续学习、精准把控各个环节，方能乘风破浪。