New Trading Patterns at The Canton Fair 2025

Title: New Trading Patterns at the Canton Fair: 

Taizhou Intop Industrial and Trading Co., Ltd.'s Diversification Strategy

Amidst the ever-shifting U.S. tariff policies and the intricate landscape of foreign trade, numerous enterprises are grappling with the pressing challenge of mitigating foreign trade risks and achieving stable growth. Taizhou Intop Industrial and Trading Co., Ltd., a company specializing in the production of baseballs and related accessories such as softball, baseball bat, batting net, and baseball gloves, used to primarily engage in original equipment manufacturing (OEM) for major B-end clients. This resulted in a relatively single product and channel structure. However, after experiencing the 2018 trade war, the company embarked on adiversified marketing strategy. Our current focus is on Alibaba International, Google Independent sites,offline exhibitions, and social media platforms. We have also upgraded our products, particularly our baseball products, by developing new molds to cater to different market demands and have received widespread acclaim from our clients. Honored to be interviewed by CCTV as an exhibitor at the Canton Fair, we shared our approach to entering diversified markets.

Diversified Market Expansion to Reduce Single Market Risks

The U.S. market once dominated our business. Yet, as U.S. tariffs kept rising, our company faced risks like increased costs and reduced orders. Against this backdrop, we resolutely initiated a diversified market expansion strategy. We actively ventured into emerging markets, focusing on regions with huge potential such as ASEAN, the EU, and countries along the "Belt and Road." In the ASEAN market, backed by its large population and rapidly growing economy, our products, with their high cost - effectiveness, quickly gained local client recognition and favor, with orders steadily growing. In the EU market, the strong demand for high - quality products aligns with our product positioning. Through close cooperation with local distributors, our market share is gradually increasing. To date, our business share in non - U.S. markets has risen from 30% to over 50%,significantly reducing our reliance on the U.S. market and spreading out foreign trade risks. Even with ongoing fluctuations in U.S. tariff policies, we are well - prepared and resilient to tackle challenges.

Accelerating New Product R & D to Enhance Customer Loyalty

Products are essential for enterprises to stand firm in the market. To excel in fierce market competition and build deep, stable customer relationships, our company has been boosting R & D investment and speeding up new product development. Our R & D team, closely following market demands and customer feedback, continuously explores new functions and optimizes product performance. In recent years, we have successfully launched a series of innovative and differentiated new products. Take the smart - controlled [Product Name] we developed as an example. Building on traditional products, we integrated intelligent control technology. It can automatically adjust working modes based on user scenarios, enhancing product practicality and offering customers a novel experience. Meanwhile, we provide customized new product solutions to meet individual customer needs. From product design and R & D to production, we maintain in - depth communication and collaboration with customers, enabling them to deeply participate in product innovation. This has significantly strengthened their identification with and loyalty to us, leading to a notable increase in customer repurchase rates.

Focusing on Brand Building to Increase Product Premiums

Amidst increasingly fierce foreign trade competition, brands have become a key of product added - value. Well aware of the importance of brand building, our company has been enhancing brand development efforts in recent years. We set up a professional brand team to carefully shape our brand image and story. By participating in international renowned exhibitions and industry forums, we actively showcase our brand strength and charm to global customers. At the Canton Fair, our meticulously designed booth, diverse product displays, and wonderful brand activities caught the attention of numerous domestic and international customers and media, further boosting our brand awareness. Meanwhile, we focus on spreading brand culture, incorporating our corporate values and brand connotations into every detail of our products and services. When customers choose our products, they are also choosing a brand they can trust and rely on. Gradually, our brand has established a good reputation in the international market, and our products have gained higher premium space. No longer relying solely on price advantages, we win customer recognition and respect through brand influence, laying a solid foundation for our long - term development.

Should you have any interest in the baseball, softball, or related accessories produced by our company, please feel free to contact us at any time.